为什么谷歌可以在智能手机的战场上赢得胜利

这就解释了为什么iOS败给了安卓，即使大部分人都承认iPhone是市场上最好的智能型手机。有上千万的人都在关注着广大的用户。他们想要最好的用户界面，为了得到它，愿意放弃其他的前沿产品，有些用户都会选择iPhone，但是还有很多人去关心许多其他的因素。他们想要是要有键盘，有可拆卸的电池，用户可以自己选择应用商店，不用签合同合同，不用预付款这样的手机。没有一款手机可以满足客户的所有需求，只有那些不同的网络和不同的制造商支持不同的手机才能满足这样的需求。

而且随着智能手机市场的全球化，苹果会面临更多的挑战。而智能手机巨大的潜在市场是在美国之外的地方。安卓相对自由的许可条款会更容易使海外的合作商为顾客量身定制软件，以满足当地市场的要求。但是苹果却容易流失客户。这种情况在亚洲更是如此。亚洲地区拥有世界上的大部分人口，而且收入水平使得人们很关心产品价格。随着智能手机市场的复杂程度增高，谷歌的做法会更有系统优势。

This explains why iOS has been losing ground to Android even though most people agree that the iPhone is the best single smartphone on the market. There are tens of millions of people who care most about the narrow end of the funnel. They want the best user interface, and are willing to make compromises on other fronts to get it. Most of these customers will opt for an iPhone. But there are hundreds of millions of customers who care more about some other factor. They want a phone from their favorite carrier, a phone with a physical keyboard or a removable battery, a phone with their choice of app store, a phone they can get for free with a contract, a phone they can get with a pre-paid plan, etc. No single phone (wireless carrier, hardware manufacturer, etc) can satisfy all of these diverse customers. Only a platform designed to support many different phones from many different manufacturers on many different networks can cope with this kind of diversity.

And things will only get more challenging for Apple as the smartphone market globalizes. The overwhelming majority of potential smartphone customers are outside of the United States. Android’s relatively liberal licensing model will make it much easier for overseas partners to customize Google’s software to the needs of local markets, while Apple’s “my way or the highway” licensing model rubs potential partners the wrong way. This isespecially true in Asia, which has the majority of the world’s population, and where lower average incomes make consumers price-sensitive. As the smartphone market gets more complex, Google’s focus on the wide end of the funnel will give it a systematic advantage.