奥迪4月全球豪车销量领先，超越宝马在华风头强劲

一汽-大众（Volkswagen）旗下豪华车品牌奥迪（Audi）在中国和美国等市场的强势推动下，今年4月份奥迪在全球范围内的汽车销售量，超过宝马（BMW）成为最畅销豪华车品牌。

周三，奥迪公司官方宣布称，4月份奥迪轿车成交量增长了14.4%，达到125,200辆。而宝马汽车销售量则只增长了7.4%（大约为奥迪的一半），达到121,476辆。

根据奥迪发言人提供的信息，上一次奥迪月度销量超过宝马要追溯到2011年1月份。从前4个月累计销量看，奥迪也非常接近宝马品牌的478，030辆。

为了掌握豪华车销量的市场主导权，奥迪同戴姆勒（Daimler）的梅赛德斯-奔驰（Mercedes-Benz）竞争形势也相当白热化。大众的目标是在2020年以前，销量翻倍，达到2，000，000辆。

业内人士Frank Schwope表示“在接下来的四、五年，奥迪将始终保持在宝马的头号竞争对手地位。它将牢牢植根于丰厚的盈利市场，从大众的资源受益匪浅。”

Volkswagen's luxury car brand Audi outsold market leader BMW for the first time in more than a year in April as continued high demand from China, the United States and Russia boosted vehicle sales.

Deliveries of Audi cars and sport-utility vehicles increased 14.4 percent in April to 125,200, the company said on Wednesday. Sales of BMW brand models rose 7.4 percent, about half of Audi's pace, to 121,476 cars.

Audi has narrowed the gap with BMW on year-to-date deliveries, which rose 11.7 percent to 471,300. That compares with a 10.1 percent gain to 478,030 vehicles at its Munich-based rival. A spokeswoman for Audi said monthly sales at the VW unit last surpassed BMW in January 2011.

Audi is vying with Daimler's Mercedes-Benz division, which it surpassed on sales last year, to grab the sales lead in luxury autos by the end of the decade. The VW unit has a goal of doubling deliveries to about 2 million by 2020.

"Audi will remain the No. 1 challenger to BMW over the next four to five years," said Frank Schwope, an analyst with NordLB in Hanover. "They're firmly rooted in lucrative markets and benefit greatly from VW resources."